Berlin’s Fashion scene has been growing and maturing tremendously over the past years. Next to the numerous fashion shows, trade fairs, awards and numerous events, the schedule is extended by another major appointment: The Berlin Fashion Film Festival fills the gap of significant fashion media supporting the development of further labels and creatives.

Film has experienced growing popularity among fashion designers in recent times, producing a (short) film is a less expensive medium to present a show. Designers have chosen a motion picture over a presentation at the tent at Brandenburg Gate.

The jury consists of and is responsible for the disciplines
Johan Renck - best cinematography
Yoann Le Goec - best fasion
Diane Pernet - bestfashion film
Till Diestel - best idea
Oliver Koletzki - best music
and the best ESMOD production will receive a six-month-presentation at Konzept86.

http://www.berlinfashionfilmfestival.net/

“Gucci’s Creative Director Frida Giannini and Fiat invited Jefferson Hack (Editor in Chief of Dazed & Confused and AnOther Magazine), NOWNESS, Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani (Editor in Chief of Vogue Italy), and Alexi Tan (Film Director) to produce a short film with FIAT’s 500 by Gucci as the inspiration.”

Of the four productions that are to be seen at the Fiat 500 by Gucci website, the one by Franca Sozzani finds my greatest admiration. The utilization of slow motion and high contrast of the merely black and white visuals is emphasized by the orchestral sound arrangement. The boy’s joy after his ice cream ball met the ladies shoe point out how luxury is to not be taken overly serious, it is all about pleasure.

500 by Gucci

(Source: youtu.be)

Designer Scouts, the berlin based “platform for extraordinary and upcoming designers that aims to capture the spirit of the creative fashion scene bringing it closer into the context of the international fashion world” (designerscouts.com) is co-curator for this years Fashion & Art Toronto Festival, which takes place from April 24 to 28, 2012 in Toronto, Canada.

Since not all fashion savvy in Berlin will travel to Toronto, Designer Scouts created an event this friday in Berlin. Participation is allowed only for accredited guests.

Participating labels in Toronto and Berlin are: Augustin Teboul, Esther Perbandt, Howitzweissbach, Isabel Vollrath, JULIAANDBEN, Lisa Shahno, Moga E Mago, Sadak, Tata Christiane und Von Bardonitz. If you desire to participate, get your accreditation here

Designer Scouts Berlin/Toronto
April 20th, 2012
Fashion Presentations 19-21h
Fashion Film Screening 21h
Merkezi Gallery
Adalbertstr. 5
10999 Berlin

(Source: vimeo.com)

Marcus Luft (Fashion Editor, Gala Germany) describes the path from runway to streetstyle, the links between designer label, media and consumers. A journalistic (and justified) sidekick reflexting the growing significance of blogging: Are all published opinions equally trustworthy being aware of their rolesponsibility (influence) on various levels? The effects of online judgement on creative and production planning. Brands accelerate distribution from catwalk to customers closet in six weeks as partial paradigm change of sales analysis.

At Education Center by Fashion Net Düsseldorf e.V.

(Taken with Instagram at Cube Studios)

The ‘transparent editorial office’ at #frontrowrevolution #symposium #fashion #journalism (Taken with Instagram at NRW-Forum)

A feast of a musik video. The boldly lavish pack consumes and reminisces earlier days with a subtle note of criticism (bold song title). Play may be of less significance when inacceptable, direct your focus on the textiles, visioned and made by the mind extraordinaire kimberit und KOMMENT. Production by edged showroom, that recently presented experimental labels in cooperation with FIER Management.

The Brandt Brauer Frick Ensemble feat. Emika - Pretend

(Source: youtu.be)

Athens again is scene to an event, that shakes the fashion world. Tonight the soiree at SHOP Ermou 112A and tomorrow the main event at Pallas Theatre Athens.

Come plenty and come happy, be inspired and let your minds be shaken at OZONs 4 FASHIONSHAKE IV Soiree (event entry on facebook)

http://www.4fashionshake.com/

The trailer’s credits:
Directed, shot & edited by Dimitris Tsatsoulis
Assistant Director: Tassos Kafes
Styling by Stamos Michael & Spiros Savvinos
Production Co-ordinator: Danai Papadimitriou
Hair & Make up by Sophia Kossada
Production Supervisor: Photoharrie
Titles & logos by Niadoka

Winter is approaching, I told you before that I’m looking forward to it. Friends recently checked in at Temporary Showroom and were as psyched about the Fall/Winter collection of Odeur as I have been since I saw it in March. Continuing their great design work.

http://odeur.se/

September is the high season. But don’t take it too serious, it’s just fashion.

(Source: youtube.com)