Mercedes Benz engagement in fashion has been substantial. Sponsoring fashion weeks around the world, Berlin coming up from July sixth to ninth, upcoming and established designers are presenting their collections. This video underlines experimentation and building character of this season: Augustin Teboul, Dawid Tomaszewski, Dimitri, Don’t Shoot the Messengers, Frida Weyer, Hien Le, Hugo, Iris van Herpen, Marcel Ostertag, Michael Sontag, Mongrels in Common, Perret Schaad, Vladimir Karaleev, and a Romanian designers show among others. This fashion week is one of the most promising in my opinion, the lot of Berlin designers is greater than before and will hopefully remain, establishing Berlins fashion identity in the schedule instead of the fluctuation of recent seasons.
The keyvisual was directed by Terry Richardson and features Jessica Stam and the concept A-CLASS show car.
(Source: youtu.be)
