No secret anymore: Berlin Fashion Week is taking place this week. I am anticipating my participation at Mercedes Benz Fashion Week Berlin and seeing some shows. I believe that the schedule has improved from last time, since IMG Event could acquire more Berlin based designers that did not present their collection on the catwalk or in the studio so far. This development promises the establishment and emphasis of Berlins own fashion identity, as confirmed by renown press last season.
I am mostly looking forward to the new collections of ISSEVER BAHRI, Hien Le, Odeur, Von Bardonitz, Sissi Goetze, Vladimir Karaleev, and JULIAANDBEN.
NOWNESS presented us this film featuring Lara Stone, the newest Mercedes Benz (SL roadster). I have no clue how we should decide for one pillion out of all friends, designers, journalists, and models or all the goody bags and selection from those collections in the small trunk, but nobody said we have to. I’ll just take one by one. Stay tuned for experiences, subjective reflections and maybe one or two surprises.
You will find more also on OZON Live since I am following my duties as representative editor.
Mercedes Benz engagement in fashion has been substantial. Sponsoring fashion weeks around the world, Berlin coming up from July sixth to ninth, upcoming and established designers are presenting their collections. This video underlines experimentation and building character of this season: Augustin Teboul, Dawid Tomaszewski, Dimitri, Don’t Shoot the Messengers, Frida Weyer, Hien Le, Hugo, Iris van Herpen, Marcel Ostertag, Michael Sontag, Mongrels in Common, Perret Schaad, Vladimir Karaleev, and a Romanian designers show among others. This fashion week is one of the most promising in my opinion, the lot of Berlin designers is greater than before and will hopefully remain, establishing Berlins fashion identity in the schedule instead of the fluctuation of recent seasons.
The keyvisual was directed by Terry Richardson and features Jessica Stam and the concept A-CLASS show car.
(Source: youtu.be)
