Mercedes-Benz Fashion Week Berlin in January hosting their best local designers KAVIAR GAUCHE, Kilian Kerner, Lala Berlin, and Munich based Marcel Ostertag, Mongrels in Common, Anja Gockel, Blacky Dress, Odeeh, Perret Schaad, designer for tomorrows winner Parsival Cserer, and the traditional enfant terrible Patrick Mohr.
HUGO used to show in Paris, under Eyan Allans creative direction also presenting in Berlin, even looking for catwalk reporters.
ESCADA SPORT is also new to the schedule, marking the return of the German fashion house to the scene. Why Sport and not the main line is a mystery to many.
The list of international labels is speaks for Berlins ambition to developing itself to the northern European hub of concept fashion, as long as the newly showing designers present their full collections and not a partial preview like Stine Goya in January 2010. Bllack Noir, and the three Swedish designers Camilla Norrback, Diana Orving and Ida Sjöstedt represent the strong Scandinavian influence on international fashion.
Allude, C’est tout, David Tomaszewski, .DIMITRI, Eva & Bernard, Lever Couture, Maicco, Puma & Sakina M’SA. The opening show is in the honor of A.F. Vandevorst.