Restless Mind
Formerly Fashionalyst. Restlessly, seeking the experience of true art and fashion, taking a look behind the curtains while maintaining the performative appearance. The impressions of a wanderer through virtual internet and physical urban metropolis life. Resting to observe in order to anticipate innovation.
Copyright on all content (unless stated different) held by Janosch Boesche, Berlin. If you suspect violation to any personal or copyrights please do not hesitate to inform me and it will be corrected or removed after assessment within reasonable time. In case you would like to use my content, please inform me briefly by email before and state my copyrights and link.
twitter.com/fashionalyst:
HUGO, more precisely Eyan Allen, creative director, invites you to be a fashion show reporter! Who of you love social media, are a creative and talented photographer or video-maker or have your own blog and fit into the HUGO fashion world? If you think “that’s me!” and would love to document everything around the catwalk show at Mercedes Benz Fashion Week Berlin, this is your chance!
Apply to be one of the five chosen reporters!
HUGO will fly you in, care for your accommodation and let you co-create the experience for a curious audience of thousands if not millions of people.
The branded competition runs on facebook, YouTube and Twitter, proving that Hugo Boss is taking the digital channels seriously. I am curious what the broadcasting concept includes, as Prada, Gucci and Louis Vuitton (among others) have already set new standards when it comes to hosting digital natives in real time, next to us traditional fashion show attendees. We might be asking for a more digital experience including 360-degree access that those virtual guests have.
Find more info, regulations and requirements at the HUGO Website!
image credits (c) HUGO
