He kept his word. Bruno Pieters launched the revolutionary fashion concept label. Consequentially, nomen est omen. honest by is the name of the label and website, where he launched his new project. The colour squares are not the symbol of unclear resolutions, they stand for a pixel, the smallest piece of an image, providing detailed insights about suppliers, production, and all costs and markups included. Going even further, he does not only share all information but is also choses young and emerging designers to collaborate and benefit through collaboration.
My greatest congratulations and admiration. May more follow your lead, De heer Pieters!
P.S.: The choice of colour is yours to decide for your website experience.
Image via honestby.com